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Gamification and online communities - what can pharma do?
Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new idea uses gaming as a vehicle to encourage people to adopt...
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Case studies: two tactical examples from pharma facebook pages
In February 2012, Facebook unveiled Facebook Timeline that threw social media marketers for a loop. The new layout practically took away the capability to have a great landing page in order to have...
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Best Practices for Twitter for Healthcare and Pharma Professionals
See it on Scoop.it, via Digital Pharma
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Health Marketing: How Doctors Are Using Social Media
There has been a lot of news coverage about how hospitals are expanding health marketing budgets to include more digital media in an effort to attract new patients and recruit physicians. However,...
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Why Medical Practice Marketing Begins with a “People Strategy”
Most of Seth Godin’s business books are little. He’s written more than a dozen best sellers that are tight and tiny, easy-to-read packages of advice for entrepreneurs and business. Although his...
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Mobile Adoption By Physicians & Patients
We’re kicking off an entire month dedicated toward exploring the mobile health industry, the best tools on the market, and strategies that we are incorporating across our business. To be able to really...
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Boehringer Ingelheim wants to make cancer care social
Boehringer Ingelheim and nonprofit group Cancer Care launched a tool Thursday designed to make cancer care social. The effort, called MyCancerCircle.net, creates free, private networks that let...
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Groundbreaking Facebook app aims to track rare diseases impact on families
A new app from ViroPharma seeks to leverage a social forum to both raise awareness of a rare disease and provide access to important disease and treatment information. The HAE Family Tree Facebook...
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Pfizer launches ‘Campaign Against Migraine’ website
Pfizer has launched a new website called ‘Campaign Against Migraine’ to help migraine sufferers in the US learn more about their condition. Campaign Against Migraine offers patients new tools to...
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Roche and Novartis have best websites
A new survey of leading international companies has found Roche and Novartis have the best websites in the pharma sector. The report by consultancy group Bowen Craggs & Co and the Financial...
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Allergan uses augmented reality to promote OTC eye drug
Allergan is using image-recognition smartphone app Blippar to bring print adverts for its OTC dry eye treatment Optive Plus to life. Advertisements run this month in Ophthalmology Times Europe and...
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CSL Behring launches new dosing app
Biotherapy firm CSL Behring UK has launched an app for doctors to aid the management of its anaesthetic treatment Beriplex P/N. The ‘Dosing Calculator App’ was launched at The General Anaesthetists...
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Pfizer vows to learn from virtual trial failure
Several months after Pfizer failed to recruit patients to its first ever virtual trial, the firm said it was looking to learn from the setback. The pilot REMOTE trial was looking to recruit 600...
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Device maker tries hand at Facebook apps
Diabetes tech firm Medtronic rolled out a new Facebook strategy that helps diabetes patients share milestone moments. The effort is called Let's Build Our Timeline Together and builds on the Facebook...
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Social solutions best high tech in Sanofi contest
Sanofi announced Monday that the candidate to pocket $100,000 for winning its second Data Design Diabetes Innovation Challenge was not one of the entrants that offered tech-centric solutions to...
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Digital divide between old and young docs narrowing, survey finds
hree out of five doctors are now using technology to better communicate with patients, a MedPage Today survey has found, and two-fifths say patients are generally more informed than they were five...
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Key technologies driving healthcare
We are witnessing a shift in the health sector to the seamless provision of healthcare. Many elements are coming together, such as more cost-efficient care delivery, intelligent analysis of patient...
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Too Much Hype in the Mobile Health App World?
The Wild West of mobile health (mHealth) is taking the health care industry by storm, but "there are no rules to the game," said Joseph C. Kvedar, M.D., founder and director at the Center for...
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Growing pains: Pfizer tackles social media
The minute we’re born, we begin to age. This was apparently the number one concern occupying respondents of a 2011 Gallup survey commissioned by pharma giant Pfizer and the finding upon which the...
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